Scaling Success: Adding Medical Aesthetics to a Dental Practice

• No prior experience in medical aesthetics
• Limited time to hire, train, or vet vendors and devices
• Needed a space and brand that could scale with growth
• Diverse patient demographic requiring specialized care
• No systems in place for marketing, retention, or operations

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We built the practice from the ground up—strategically, efficiently, and with long-term scalability in mind:

Foundation & Identity

• Defined a unique value proposition: inclusive, elevated care for every skin tone and concern
• Selected vetted vendors for devices, skincare, injectables, and EMR systems
• Designed a brand-aligned space built to grow with the practice
• Although the medspa was housed within a dental practice, we established a separate LLC, a dedicated medspa website with independent SEO, and a medspa-specific EMR for scheduling, charting, before-and-after photo management, and patient retention—ensuring operational clarity and brand distinction

Team & Training

• Recruited and trained passionate providers and admin staff dedicated solely to medical aesthetics
• Delivered hands-on, expert-led training focused on results-based consultations—empowering providers to confidently assess patient needs, recommend comprehensive treatment plans, and communicate expected outcomes with clarity
• Built provider confidence through private, skill-building sessions with industry experts, reinforcing their ability to sell tiered packages and one-year plans based on clinical expertise and long-term results
• Trained front desk and admin to deliver concierge-level service and convert leads with confidence

Marketing & Influence

• Launched a medspa-specific website with strong SEO
• Assigned a dedicated social media specialist for strategic content
• Partnered with a respected local influencer to amplify brand awareness
• Leveraged the dental practice’s existing patient base for early visibility and cross-promotion—without relying on it as the primary growth engine